Convergence Culture/communications

Jenkins analysis of Matrix trilogy . lull Jenkins points to its `transmedia storytelling nature , he fails to confirm how this qualitatively different from virtuoso Wars and other earlier movies , which influenced the unstained media neighborhood (Jenkins 96In my view , such methodological failure originates from Jenkin s scientific determinism , which is transp arnt in his poster on convergence . In Jenkins narrative technological solve is divorced from the development of media saving and appears as essentially ethnical or even ideologic phenomenon . Technological progress in media , according to Jenkins , immediately matters in democratization and `consumer br mandate . For instance , this article of reliance is evident in Jenkins claim that consumers community may swell bear the corporations accountable for what they do in the name of those brands (Jenkins 112However , this tender belief in democratization and `consumer empowerment , as a result of technology , are essentially methodologically damage . at that place is no denying the importance of the event that such multimedia innovations as blogs , online fan clubs and games significantly gain consumers media activities and communication However , they are based on increase commodification of heathen realm and peck life-styles .

Consumers loyalty to certain cultural products and brands is reproduced through top- slash market strategies and consolidation of media content . Jenkins himself mentions this by citing the most efficient system of marketing communication : exactly once marketers grade segments that prove particularly lucrative or easy to go past(a) , life style marketing becomes a process of advertising the lifestyle itself , rather than using the lifestyle as a mean(a) for reservation a case for particularized products (Jenkins 67 . accordingly , the aver `consumer empowerment in fact represents takeover of comsumers cultural familiarity . Their participation , thus , is not in influencing the focalisation or content of media culture , further instead , is bring down to passive response to in effect(p) marketing strategies of media corporations . For instance , audience (fan clubs ) asks companies...If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.